We organised various events for the promotion of the new Lucozade energy drink in Cyprus. The aim was to target the youth as the product was a 'healthy' energy drink. We came up with the concept of having many different events, on the beach with games, activities, competitions, which took place in Limassol, Larnaca and Agia Napa. Promotional girls in all main towns were offering the product to passers by, the challenge was to keep the drinks ice cold, during the middle of Summer, it was a great challenge!

With the VIP launch at the Ammos Bar in Larnaca, where we brought the exclusive heliosphere show to Cyprus, which impressed and promoted the product in a unique way. The numerous events created a great experience and something new to the Cyprus market.